Digital Content & Social Media Strategist

Experience: 3 to 6 years
Location: IT Park, Chandigarh

Job description

We’re looking for a sharp, creative, and detail-oriented Digital Content & Social Media Strategist who can own our content pipeline, drive SEO improvements, and manage our social presence across LinkedIn, Instagram, and other channels. You will be responsible for planning, creating, and distributing engaging, SEO-friendly content while aligning it with our digital marketing goals.

Job Responsibilities

  • Plan and execute a monthly content calendar (blogs, web pages, case studies, social posts)
  • Write SEO-optimized content for the websites, blogs, LinkedIn, and other platforms
  • Collaborate with design team/freelancers for visual assets (Canva/Figma briefs)
  • Conduct keyword research and gap analysis using tools like Ahrefs/SEMRush
  • Optimize on-page elements: meta tags, headings, internal links, content structure
  • Monitor and improve rankings using Google Search Console, GA4
  • Support link-building efforts via guest posts, PR opportunities, and outreach
  • Plan and publish platform-appropriate posts (LinkedIn, Instagram, etc.)
  • Write captions, hashtags, and CTA copy aligned with content strategy
  • Monitor engagement metrics and suggest improvements
  • Keep up with industry trends and social best practices
  • Provide weekly/monthly SEO and social performance reports
  • Analyze content performance to iterate on strategy
  • Track keyword ranking movements and organic traffic patterns

Job Requirement - Skills

  • Experience in Social Media Marketing and Social Media Optimization (SMO)
  • Experience in content writing, SEO, and social media marketing
  • Social media platforms & scheduling tools (Buffer, Hootsuite, Meta Suite)
  • Knowledge of on-page and off-page SEO best practices
  • Strong command of English and content structuring
  • Canva or similar design platforms (preferred)
  • Basic knowledge of WordPress or CMS tools
  • Self-starter with the ability to manage timelines and creative deliverables
  • Hands-on experience with SEO tools (Ahrefs, SEMrush, Google Search Console, Ubersuggest)
  • Proven ability in developing and implementing Content Strategies
  • Excellent written and verbal communication skills
  • Knowledge of the latest social media trends and tools