Selling your home? Your realtor should be doing these 3 things.

Real Estate
Ed Wright
September 8, 2022
0
69
5 minute read

Did you know that most realtors are merely adding their home listings to a database and hoping it sells? Homeowners deserve more.

Over 50% of real estate agents don’t pay for professional photography when they’re listing a home for sale. Yup, you read that right. More than half of the listings on the Multiple Listing Service (MLS) have photos that were taken by the real estate agent, typically with their iPhone. On top of that, less than 1% of real estate agents invest in any advertising once the home is listed on the MLS.

What should you expect from your real estate agent?

Professional Photography

Presentation is everything. Showcasing your home in the best light possible is a crucial first step towards maximizing the number of buyers interested in touring your home. The first step in doing so is ensuring that your real estate agent is hiring a professional photographer to capture the photos for the listing.

Professional Video Tour

Listing content doesn’t end with the photos. High quality video tours will set your listing apart from the competition by giving potential buyers a real-life feel of touring the home before ever stepping foot inside.

Paid Social Media Advertising

Drumroll, please. Paid social media marketing. The holy grail of advertising in 2022.

If your realtor isn’t investing into paid social media ads for your home, money will be left on the table. Maximizing the profits from the sale of your home is simple: Maximize exposure.

By getting your home in front of more potential buyers with paid, targeted ads, you’ll see an uptick in showings taking place on your home. More showings typically leads to more interest and more offers. More offers, well, you know the rest.

Understanding how to effectively advertise your home beyond the traditional mediums (MLS, Zillow, Realtor.com, etc.) will be the factor that increases your profits by 2-5%, on average, compared to listings that are not being advertised by the realtor.

If you’re considering selling your home in the future, don’t accept anything less than professional photos, video and paid social media advertising from your real estate agent. You deserve it.